How This Blog Might Be Useful For You

Welcome! I'm Andrey Sas and I'm keeping here my thoughts on CRM marketing, especially email and push notifications.

If you're looking for help take a look at my CRM consulting experience and CV.

Most frequent blog post topics in this blog are:

• mistakes in CRM marketing campaigns
• examples of fabulous emails and push notifications
• email deliverability notes
• list segmentation

I hope my posts might be helpful to some extent.

Clear email subscription consent confirmation

 There's a clear email subscription consent confirmation right here!

A rare example of a nice reactivation email

It's been a while since anything catch my eye in terms of email copy. But this message from a brand I didn't buy from for a decade made me smile. Let's take a closer look.

It's an email from a hockey club. I visited its game once years ago. I also didn't open any of their emails for a while.

So they did a right thing – they sent me an email asking if I still want to receive their communications. And I indeed want to – thanks to the amazing copy which made me smile.

Well done, Anaheim Ducks!

Is it your CRM system or you?

Sometimes your CRM campaign gets too complicated. Hundreds of the steps on the screen making it hard to understand, debug and support.

But is it always a business need? Maybe it's just you making it too complex?

In this specific case from my current gig it's definitely the tool. I've been setting up a reactivation campaign for a channel of Facebook notifications. And of course the tool didn't support this specific channel out of the box. This is why a quite easy logic got multiplied by the number of languages.

So it's over 200 steps in this journey.

Well, CDP / ESP providers - please finally get along with the fact marketeers want a full language and scripting support! 

PHP script to export web push subscription stats from SendPulse

Steps to use:

1. Download the archive.
2. Exctract it.
3. Enable API access in your SendPulse settings.
4. Make the needed amendments to the script:
1. set your API_USER_ID and API_SECRET.
2. add the list of your domains into $country_mapping variable
5. Run the script with php index.php > senpulse.csv (PHP 7+ needed):
6. Wait for the script to finish (average speed is ~60k subscribers per hour).

Important! The exported data  isn't enough for transfering yoour subscribers to other web push service provider. It's good only for stat analysis.

Not the best way to make you emails recognised by AliExpress

Just see the 'friendly' from name sent to a customer from Russia:

Someone else's thoughts on comms frequency

Last week I've been speaking with a marketing manager from another company. She told me a remarkable thing:

"Andrey, clients who are not engaged with our product recently should be targeted by our email notifications more frequently in order to make them buy our stuff"

I've been shocked, to be honest.