How This Blog Might Be Useful For You

Welcome! I'm Andrey Sas and I'm keeping here my thoughts on CRM marketing, especially email and push notifications.

If you're looking for help take a look at my CRM consulting experience and CV.

Most frequent blog post topics in this blog are:

• mistakes in CRM marketing campaigns
• examples of fabulous emails and push notifications
• email deliverability notes
• list segmentation

I hope my posts might be helpful to some extent.

Clear email subscription consent confirmation

 There's a clear email subscription consent confirmation right here!

A rare example of a nice reactivation email

It's been a while since anything catch my eye in terms of email copy. But this message from a brand I didn't buy from for a decade made me smile. Let's take a closer look.

It's an email from a hockey club. I visited its game once years ago. I also didn't open any of their emails for a while.

So they did a right thing – they sent me an email asking if I still want to receive their communications. And I indeed want to – thanks to the amazing copy which made me smile.

Well done, Anaheim Ducks!