Nov 23, 2022
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Nov 22, 2022
Sometimes your CRM campaign gets too complicated. Hundreds of the steps on the screen making it hard to understand, debug and support.
But is it always a business need? Maybe it's just you making it too complex?
In this specific case from my current gig it's definitely the tool. I've been setting up a reactivation campaign for a channel of Facebook notifications. And of course the tool didn't support this specific channel out of the box. This is why a quite easy logic got multiplied by the number of languages.
So it's over 200 steps in this journey.
Well, CDP / ESP providers - please finally get along with the fact marketeers want a full language and scripting support!