It's been a while since anything catch my eye in terms of email copy. But this message from a brand I didn't buy from for a decade made me smile. Let's take a closer look.
It's an email from a hockey club. I visited its game once years ago. I also didn't open any of their emails for a while.
So they did a right thing – they sent me an email asking if I still want to receive their communications. And I indeed want to – thanks to the amazing copy which made me smile.
Well done, Anaheim Ducks!
