My bank started monthly email digest lately. As an email professional I'm carefully reading all their email. The last one was pretty appealing - up to 10% cash back on gas stations, discount on tickets to electronic music festival etc. Much effort spent on proposed opportunity, design and so on.
But the subject line was the worst possible - just "Our News In Short". What an opportunity wasted!
Thoughts on CRM marketing from someone who's doing it for well over 10 years: email, push, in-app and SMS/text notifications, design, copywriting and deliverability
Apr 27, 2016
One Step Forward, One Step Back
I've been already blogging about not successful email marketing segmentation approach of French parking company Neoparking. In March they've sent me 2 more emails with a 5 days difference.
The first one gave me a hope they're going to make things better - the email was in English. But few days later I've got another email in French again. Come on guys, you almost did it!
The first one gave me a hope they're going to make things better - the email was in English. But few days later I've got another email in French again. Come on guys, you almost did it!
Tags:
email marketing,
mistakes,
segmentation
Apr 13, 2016
Did You Know Gmail Has Security Warnings For Suspected State-Sponsored Attacks?
If not - take a look here. I wish you to never see this message on you Google Mail account:
We believe state-sponsored attackers may be attempting to compromise your account or computer.
Tags:
email marketing,
gmail
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