Apr 27, 2016

How To Waste Email Subject Line Opportunities

My bank started monthly email digest lately. As an email professional I'm carefully reading all their email. The last one was pretty appealing - up to 10% cash back on gas stations, discount on tickets to electronic music festival etc. Much effort spent on proposed opportunity, design and so on.

But the subject line was the worst possible - just "Our News In Short". What an opportunity wasted!

One Step Forward, One Step Back

I've been already blogging about not successful email marketing segmentation approach of French parking company Neoparking. In March they've sent me 2 more emails with a 5 days difference.

The first one gave me a hope they're going to make things better - the email was in English. But few days later I've got another email in French again. Come on guys, you almost did it!

Apr 13, 2016

Did You Know Gmail Has Security Warnings For Suspected State-Sponsored Attacks?

If not - take a look here. I wish you to never see this message on you Google Mail account:
We believe state-sponsored attackers may be attempting to compromise your account or computer.