How This Blog Might Be Useful For You

Welcome! I'm Andrey Sas and I'm keeping here my thoughts on CRM marketing, especially email and push notifications.

If you're looking for help take a look at my CRM consulting experience and CV.

Most frequent blog post topics in this blog are:

• mistakes in CRM marketing campaigns
• examples of fabulous emails and push notifications
• email deliverability notes
• list segmentation

I hope my posts might be helpful to some extent.

Is it your CRM system or you?

Sometimes your CRM campaign gets too complicated. Hundreds of the steps on the screen making it hard to understand, debug and support.

But is it always a business need? Maybe it's just you making it too complex?

In this specific case from my current gig it's definitely the tool. I've been setting up a reactivation campaign for a channel of Facebook notifications. And of course the tool didn't support this specific channel out of the box. This is why a quite easy logic got multiplied by the number of languages.

So it's over 200 steps in this journey.

Well, CDP / ESP providers - please finally get along with the fact marketeers want a full language and scripting support!