Nov 22, 2022

Is it your CRM system or you?

Sometimes your CRM campaign gets too complicated. Hundreds of the steps on the screen making it hard to understand, debug and support.

But is it always a business need? Maybe it's just you making it too complex?

In this specific case from my current gig it's definitely the tool. I've been setting up a reactivation campaign for a channel of Facebook notifications. And of course the tool didn't support this specific channel out of the box. This is why a quite easy logic got multiplied by the number of languages.

So it's over 200 steps in this journey.

Well, CDP / ESP providers - please finally get along with the fact marketeers want a full language and scripting support!