Sep 25, 2015

Example of a Non-Relevant Email

Yesterday I've signed up for an another online language learning product. Soon after I've downloaded their iOS app and signed in in it using the same credentials.

Anyway I did get an email promoting their native apps next morning.

Why did it happen? Here're possible reasons:

  1. The product manager expected me to set up their app on another devices. But I don't really think that was the case.
  2. The info about apps installations happened after sign up isn't being passed into their ESP.
  3. Their email marketing manager just didn't really think about this use case and forgot to exclude users already having an app.