Mar 14, 2016

Another Leading Email Marketing Company Without Ignoring Best Practices

An email arrived into my inbox yesterday which clearly shows that even most valuable email marketing businesses aren't able to follow basic email practices around mobile optimization. I'm talking about unreadably small text on smartphones.

It's Gmail. I hope we all are on the same page - it's definitely a huge email marketing business, right?

So they send me an email campaign about a new version of their Gmail app. And of course I was viewing it in another incarnation of this email client - Google Inbox.

What a nice start:

But then something goes wrong and the rest of the email is basically unreadable: