There's a clear email subscription consent confirmation right here!
Thoughts on CRM marketing from someone who's doing it for well over 10 years: email, push, in-app and SMS/text notifications, design, copywriting and deliverability
Sep 17, 2023
Aug 2, 2023
A rare example of a nice reactivation email
It's been a while since anything catch my eye in terms of email copy. But this message from a brand I didn't buy from for a decade made me smile. Let's take a closer look.
It's an email from a hockey club. I visited its game once years ago. I also didn't open any of their emails for a while.
So they did a right thing – they sent me an email asking if I still want to receive their communications. And I indeed want to – thanks to the amazing copy which made me smile.
Well done, Anaheim Ducks!
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