How does their average email look like? Here're the deals on routes I'm not interested in. Here's a new train to be introduced on the other part of a country. Etc...
But these companies are of the ones that know most about my travel habits, cities I'm visiting, my seasonal behavior and so on - all of this because I was buying tickets from them for years!
What do they know?
- where I'm likely to be at this point of time (based on my latest trip)
- what are my regular routes and destinations
- what kind of fare I usually use - economy, business, first class
I'm not even going to mention my age, gender and other personal data I shared with them when buying tickets...
All of that gives a great opportunity to provide me with a really personalized and therefore successful offers which will make me wish to use railroad instead of other means of transportation.