Jan 7, 2016

Email Experience Is Not Only About Email Itself

Each email marketer has to remember overall email campaign experience is based not only on timing and content of emails themselves, but also landing experience.

Recently I've got a promotional email from an airline company saying they're opening a new destination with an extra cheap flight for a first few weeks. When I landed into their website I wasn't able to find this new destination in a destination field on a booking page. Basically they have failed to sync promotional email campaign with a website update.

Email marketers have to avoid such situations at any cost as they're ruining the rest of the efforts - all the timing, design, copywriting and management work.