Mar 11, 2017

Collecting Email Addresses Offline

Collecting email addresses offline is always a struggle. Frequently you either find your approach having an extremely low conversion or having a cost per email which doesn't make sense.

Here's an example. This is a back side of the boarding pass for a Lufthansa flight. It took me 3 years to see the offer on its back. And most of them just go directly to a recycle bin.