May 8, 2017

Nice email marketing where you don't expect it

I've visited a nice karting place a week ago. I have to admit it has a great management system right from the start - initially you create you racer's profile with a PC stand and then you actually get a chance to drive.

I've been impressed a day after the visit when I finally checked out my inbox to find an email... coming from the venue. And it was just great - not the usual marketing bullshit, but the results of the races I've had on the previous evening.

We're so obsessed with finding best touch points with our customers that we totally forget about the businesses and cases when desirable email content comes straight from client's situation.

Anyways the email isn't perfect. Take a look at its poor view on mobile: